Epic Games applauds Apples new install process with 60% drop in user abandonment

Epic Games has reported a significant improvement in user retention following Apples revamped installation process in iOS 18.6. The new process, which sees a reduction in user drop-offs by 60%, was implemented after Apple was required to comply with the EUs Digital Markets Act (DMA). Earlier this year, Apple began allowing EU users to install [] The post Epic Games applauds Apples new install process with 60% drop in user abandonment appeared first on Techpinions.